Lighting has the greatest impact on customers’ dining experience.
For all kind of public spaces, including restaurants its much more important to create more calm, welcoming, enjoyable environment where the guests will love visiting again and again. To create such kind of space, right amount of light for things like reading a menu or enjoying the appearance of a dish is crucial.
Restaurant lighting is much more than just which light fixtures you choose. Lighting has the power to make or break your space and has the capacity to create an atmosphere much more than furniture or an accessory can; it recreates unique sensations and experiences.
Restaurants contain different areas that are essential to the establishment’s overall functionality and customer experience, such as waiting areas, dining areas, the bar area… All areas should have different lighting to reflect the purpose of each area.
The trick to functional restaurant lighting is not getting the room as bright as possible, but rather to balance the amount of light in an area with surfaces and colours that avoid glare and eye strain. When our pupils are forced to adjust dramatically each time our eyes move from one surface to another, that’s a muscle being exerted. The result of more exertion is discomfort and headaches. This visual discomfort is due to the improper balance and contrast of light sources and the inability of the human eye to adjust quickly; it happens more often than we think. If your guests feel uncomfortable — visually or otherwise — when visiting your restaurant, they likely won’t return a second time.
Help reduce the potential for your guests to experience visual discomfort by softly illuminating other areas, painting surfaces a lighter colour to reflect more light, and keeping the sun shaded properly to prevent bright daylight from shining directly on the wrong areas.
Customers should be able to experience excitement, well-being and gratitude from the food, establishment and their accompanying guests.
Working with professional Lighting designer is the best bet when it comes to creating a space that delights your guests.
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